Connected Commerce in the Car – The New Consumer Marketplace
Consumers spend billions of Euros on their commutes. More cars than phones have been added to the mobile network creating huge monetization opportunities
How can merchants utilise the consumer data sets at their disposition (i.e. locations etc.) to engage directly with consumers via the infotainment system?
Who do automaker need to partner with to facilitate transactions from the vehicle to the point of sale
Head of Connectivity OEM