Customer Experience as one of the key new paradigm of the automobile
- Learn how digital technologies are changing the customer journey within the automotive industry from purchase to constant engagement throughout the vehicle lifecycle
- Explore how customer experience impacts the automotive business and customer engagement by building brand loyalty – or killing it
- Understand recent developments in the digital lifestyle e.g. the proliferation of smart assistants, smart cities and business ecosystems that will impact the customer experience and expectations
/Connectivity, Mobility and Autonomous Services OEM/